“Unlock Limitless Learning” is an awareness campaign directed towards showing teachers what technology could do for them. My role was first to pitch the idea to the client and develop the UX / wireframes for the site. From there, I selected props and directed the photoshoot of the desks, edited the photos, and designed comps around the photography.
The webpage, which can still be seen today, utilizes full-width imagery, snap scroll, and a tilting transition onto each of the device screens.
As a new business in the Seattle bakery market, Lá Liath (LAH-LEE-ah) needed a brand identity that would set it apart from their Farmer’s Market competitors. “Lá Liath” means “Grey Day” in Irish, and the owner wanted her bakery to be associated with the bliss of sweet comfort on a rainy day.
The final result is a delicate but confident design as sweet as her hand made baked goods.
Over the course of a year, Microsoft requested a unified look for a long running series of technical e-books. Working closely with their content and branding teams, my agency created dozens of e-books with custom illustrated covers. The main challenge was creating abstract images that pertained to the conceptual topics, all within a restricted color pallet. Of the books that I created, here are four of my favorite covers along with a few select pages.
“The Cloud Solution Mystery” book was part of an awareness campaign to explain the Cloud Solution Architect role. The challenge was to create a graphic novel inspired story book that did not use cartoons or word balloons. The solution was to use UI elements to tell the story and print it in the from of a comic issue.
My role was to sketch storyboards, layout each page, and create each UI element from scratch. From there, I collaborated with a 3D artist to recreate each page, and touch up in post-production. The final deliverable was a PDF and physical book.
Ruptive is a platform designed to cultivate ideas, and it needed a brand identity. My role was to create a logo, poster, and website design that served as a sample of what this brand could look like. I made a few different sets, and in the end, it was this concept that was chosen to represent the platform.
Ruptive has gone through a few design iterations through the years, but the logo and look has persisted; a testament to the appeal of this design.
Surface Studio Landing Page
Microsoft’s touch screen PC, the Surface Studio launched at the end of 2015. My role was to design the homepage and awareness emails for Surface Studio, aligned to their minimalist brand style.
Outerwall, the company behind Cointstar, Redbox, and ecoATM, were desperate for an upgrade to their "history wall." Originally, the wall was made up of vinyl decals arranged in a straight line, detailing the growth of the company, but by 2014 they had run out of room.
As the only designer on the project, and layers upon layers of approval processes, the task was daunting, but not unfeasible. In the end, the decal-laden wall was transformed into a beautiful dimensional diagram, connecting the businesses, highlighting key benchmarks, and left room to grow even bigger.
The curved wall is set with colored plexiglass connected with taut metal wire. The plexiglass is set at varying heights to add dimension and visual interest.
With only an email blast to use an a holiday card, it was important that the email have the charm and personality of a print. It was a delight to step away from the soft light of the monitor to work on this hand drawn piece. Illustration, though not my focus, has always been a beloved hobby of mine.
Outerwall came to the 2015 CES Conference with something more than Redbox and Coinstar machines. They had a vision for the future of retail.
The goal was to showcase Outerwall as an innovative partner for top grocery retailers through a location-based in store app. This app would transform the in-store shopping process from a dull errand to an interactive, personalized experience.
The demo would showcase the following features:
• Providing only relevant coupons • Auto-populating shopping list based on recipes • Showing locations of items on shopping list • Providing real-time recommendations while browsing
My role on this project included:
• Transcribing initial concept sketches into Wireframes • Designing User Experience and User Flow • Designing User Interface and illustrating custom icons • Skinning the wireframe • Copyediting the content • Adding and removing pages as needed • Packaging instructions and design assets for the Development Team • Testing and QA
Brooks Running has a tagline "Run Happy." During my contract here, I loved designing for this carefree, exuberant brand.
Some of the most creative projects were some of the simplest, such as designing screenprints for Marathon T-shirts. The limitations in color, size, and placement only made me more determined to make something people would really want to take home.
Featured here are two of the shirts I especially enjoyed illustrating, and were showcased at the 2012 New York Marathon.
YuriSen is a new gaming company currently working on a platformer called "Saga of Seasons." I tackled their branding and marketing, starting with the YuriSen logo and "Saga of Seasons" Title Graphic. Shortly after, I put together business cards to accompany the debut of their demo at GaymerX 2015.